Devaney & Associates Wins Eight Alfred Knight Awards
Devaney & Associates received eight awards at the 2014 Alfred Knight Awards for Excellence in Healthcare Marketing, including this year’s “Best in Show” honor and six first-place “Awards of Excellence.” The awards were presented by the Maryland Society for Healthcare Strategy and Market Development (MSHMD) during an April 4 luncheon held at the Sheraton Columbia Town Center.
Devaney & Associates also received one second-place “Award of Merit.” All the awards were for projects associated with Carroll Hospital Center in Westminster. Winning projects included:
Awards of Excellence – First Place
- Best Physician Referral, Recruitment or Retention Marketing: The launch of Carroll Hospital Center’s “Care Connect” health management service
- Best Product or Service Marketing Program: an advertising campaign for Carroll Hospital Center’s new Center for Breast Health
- Best Advertising Tactic – Electronic (TV, radio, or online): The Carroll Hospital Center Health Chat, a reoccurring interview series on WTTR-AM in Westminster
- Best Media Relations Tactic: A feature story in the Carroll County Times highlighting Carroll Hospice’s 2013 “Hospice Heroes”
- Best External Newsletter: A Healthy Dose, Carroll Hospital Center
Awards of Merit – Second Place
- Best Product or Service Marketing Program: an advertising campaign for Carroll Hospital Center’s orthopaedic services
“From our design team to our media department to our public relations staff, it was great to see our entire agency recognized for our achievements for our health care clients over the last year,” said Diane Devaney, President of Devaney & Associates.
