Let’s talk about what’s broken and what’s working. Kyle applies business marketing strategies to your chamber using real stories of remarkable organizations. Learn how to engage members without asking them to show up, discover a new value proposition for the different business profiles among your membership, and communicate your values and successes through the clutter of a noisy planet. Based on the second edition of Kyle’s book, ReMembership – New Strategies for Remarkable Membership Organizations. He will also be discussing best practices for marketing, communications, branding and attracting more of the members you want.
Kyle Sexton is an award-winning marketing strategist and international speaker and author on the topics of membership development, marketing and innovation. He was recognized in 2011 by Chamber Executive magazine as one of the most influential innovators in the chamber of commerce industry. He is the chamber industry’s foremost authority on membership tiers, and guides organizations through the transition from a traditional dues method to value-based tiers. His research and methods have been featured in industry publications, as well as national conventions and regional conferences.For more about Kyle, visit www.kylesexton.com.
The Maryland Chamber of Commerce is a proud sponsor of MACCE and is looking forward to attending!