Rita McGrath, recently named as the sixth most influential business thinker in the world, is coming to Maryland on January 30, 2014 at the BWI Airport Hilton Hotel from 9:00 am-1:00 pm. The Business Learning Institute is hosting the program, The end of Competitive Advantage: Finding Your Edge in 2014, which will feature Rita followed by a panel of CPAs (CEO, CFO, Managing Partner, global company CFO) and a working session for participants to create their “2014 Competitive Edge Playbook.”
Attend this event and experience a new approach to business modeling, strategy, innovation and growing revenue in these disruptive times. Rita McGrath makes the case that, “Strategy is stuck. For too long the business world has been obsessed with the notion of building a sustainable competitive advantage… But it’s now rare for a company to maintain a truly lasting advantage. Competitors and customers have become too unpredictable, and industries too amorphous. Stability, not change, is the state that is most dangerous in highly dynamic competitive environments. It’s typical for leaders to deny there is an issue until far too late, at which point there is an “all hands on deck” full-blown crisis.”
McGrath is Associate Professor of Management at Columbia Business School and has been featured in Harvard Business Review several times. She will be talking about her latest book, The End of Competitive Advantage – How to Keep Your Strategy Moving as Fast as Your Business.