(August 15, 2018—BALTIMORE, Md.) Baltimore has gotten a bad reputation after HBO’s “The Wire” shed light on the drug trade and institutional corruption within the city. That hit was followed by a negative national spotlight after the death of Freddie Gray. Let’s face it, the city’s image hasn’t been inviting.
Just like any other city, Baltimore has its problems, but how can the tourism industry overcome these hurdles to boost the positives of the city and show why tourists should continue to flock to Charm City?
It is a question that they are working to answer each day. The biggest challenge is attracting residents of surrounding counties to make it downtown. Conventions have a big economic impact in the city, but tourism agency, Visit Baltimore, wants to attract visitors for other reasons.
It’s strategy office has launched a #MyBmore campaign to show Baltimore in a positive light and get visitors engaged with the city. Another strategy has been to focus on tourism beyond the Inner Harbor, the more well-known and visited area of Baltimore. It has been doing so by encouraging visitors to explore the city’s other charms like culinary offerings, craft breweries, rich history and much more.
To read more about how Baltimore is working to bring back tourists head to the Baltimore Business Journal.