This post originally appeared on FreeEnterprise.com.
The holiday shopping season is rapidly approaching, and with it comes Small Business Saturday, which celebrates its fifth anniversary this year. The annual event has a straightforward goal: It’s a coordinated effort to drive traffic and money to local businesses on the Saturday after Thanksgiving.
Small Business Saturday, started by American Express, has succeeded in its mission, with total spending increasing each year and hitting $5.7 billion in 2013. Given how important the last two months of the year are to retailers—the National Retail Federation expects U.S. consumer spending in November and December will increase 4% from 2013 to $616 billion—the event provides small business owners with an important tool they can use to drum up sales.
To learn more about Small Business Saturday and tools available to help drive foot traffic on that Saturday and beyond, click here.
Categories: In the News