In just seven years, shopping “small” on the Saturday after Thanksgiving has become nearly as ingrained in the American psyche as heading to the chain stores or mall for Black Friday sales.
“Small Business Saturday,” which celebrates mom-and-pop shops, restaurants and services, has picked up steam since it made a nationwide splash in 2010 after being launched by American Express.
It has evolved into the biggest single day for sales in the holiday season for some independent businesses, and one of the biggest days for others. Increased shopper traffic — much of it generated by publicity from the giant credit card issuer and by community and business associations — pays off in other ways too. It attracts new customers who otherwise wouldn’t think to patronize smaller shops and reminds residents about locally owned shops in their own backyards.
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Categories: In the News