By Erik Furlan
(June 16, 2017 – BALTIMORE, Md) — At first glance, Transamerica and the American Heart Association may seem to be an unlikely pairing. But when it comes to serving the needs of their customers, the partnership makes sense.
“The basis of this partnership coincides with a ‘rebranding’ that we are doing across Transamerica, taking a more holistic approach to serving the broad needs of our customers,” Greg Tucker, head of public affairs for Transamerica, said.
As part of the three-year partnership, Transamerica will leverage the American Heart Association’s research and content through integrated digital platforms.
The reason is simple: As Transamerica clients begin to plan for their financial future, one of their biggest concerns is the cost of medical care. This approach allows Transamerica to address not just the clients’ wealth needs, but also their health needs.
For example, if you aren’t in good health during your prime working years, you won’t be able to set yourself up for long-term financial security—saving, investing, a retirement fund—because you’re spending more on health care. When you retire, you may not have been able to plan for the cost of serious or chronic health issues on a fixed income
“This intersection of health and wellness… created a perfect opportunity to align with a very prestigious, reputable organization such as the American Heart Association,” Tucker said.
Even before the partnership with the American Heart Association, Transamerica had already established the nonprofit Transamerica Institute. Comprised of the Transamerica Center for Retirement Studies and the Transamerica Center for Health Studies, it conducts research and raises awareness on the broad range of issues related to financial literacy, retirement, and health and wellness. A weekly WYPR radio segment and podcast called “ClearPath: Your Roadmap to Health & Wealth” works in conjunction with the institute.
Through the partnership with AHA, Transamerica will also promote a culture of health in its workplaces and surrounding communities and encourage employees to participate in AHA Heart Walks and other AHA-led community activities. In addition, Transamerica will be the lead corporate sponsor of the American Heart Association’s Heart Walks in Baltimore, Cedar Rapids, Dallas, Denver and Tampa Bay.